
Small Business Essentials
by Apollo Accounting and Advisory
Small Business Accounting & Financial Services - East Brunswick, NJ
Complete Small Business Financial Solutions
Bookkeeping Services for East Brunswick Businesses
Tax Preparation & Planning Services
IT Support for Small Business Accounting
Fractional CFO & Executive Finance Leadership
Focus on Growth
We’ll Handle the Rest
Bookkeeping, tax, IT, and executive financial leadership — all in one simple solution for small business.

Built for Busy Owners
Running a small business means juggling a lot. Finance and tech are usually the first to fall behind as you grow and that’s totally normal. Let us help.
Experts
Small Business Essentials by Apollo Accounting and Advisory gives you peace of mind by providing experts in the areas that you don’t have time to manage. We handle the ledgers, compliance, and tech so you can focus on what really matters: customers and getting the job done.
Real Support, Real Results
Our Team has actual, real world experience in delivering results to small and mid-sized businesses, not just acting as outside advisors.
We streamline IT, accounting, and reporting into one smart, stable system – cleaning up the chaos and setting you up for success.
Why IT + Accounting Go Together
Your financial data depends on your tech. From taxes to team onboarding, clean systems mean better decisions.
The Full Suite
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Document system setup
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Employee device setup
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Ongoing troubleshooting
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Transaction processing
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Month end reporting
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Year end tax returns
Key Benefits
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Clear accountability
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Faster solutions
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A more accurate picture
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Proactive planning
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Strategic advice when you need it
Everything You Need In a Single Solution

Bookkeeping & Controllership
Our CPA firm, based in East Brunswick, services clients throughout New Jersey providing comprehensive bookkeeping services and controllership for small businesses. We work with QuickBooks, Xero and other leading accounting software as well as industry specific platforms such as Procore for construction companies, Toast for businesses in hospitality, and Buildium for real estate and property management companies. For manufacturing clients, we work with JD Edwards, NetSuite, Microsoft Business Central, and Infor Syteline. Our bookkeeping and outsourced controllership includes processing and reconciling your banking and credit transactions, accounts payable and treasury management, payroll services, month end close and preparing your monthly P&Ls, so you know exactly how your business is doing.

Tax
As certified public accountants, we do more than just file your year-end tax returns. We work with our clients to provide quarterly estimates based on current year performance and projections. As your bookkeeping and controllership solution under the Small Business Essentials service package, we will have intimate knowledge of your operations which will help with planning to minimize your income taxes. Not only will we prepare your business’ federal and New Jersey returns (as well as any other jurisdictions required), we can also prepare your personal tax returns. Should you require assistance with filing monthly or quarterly sales tax returns, we can file those too.

IT
When onboarding small business clients, we see encounter the same problem repeatedly. Historical ledgers need to be reconciled, but the information needed either doesn’t exist, or it’s “somewhere” but not readily accessible. As part of our process, we can bring in a subject matter expert in small business network management to assess current information sharing protocol. Based on that assessment, we will create a document management configuration to help support your business administration function. We can also provide help desk support, employee onboarding and offboarding and device and system set-up.

Fractional CFO & Executive Finance Leadership
Most small business don’t need a full time CFO, but as you grow, having a seasoned executive on your side can make all the difference. Our fractional CFO services give New Jersey small businesses access to senior-level financial expertise without the full- time cost. We have guided local businesses in the East Brunswick, New Jersey area through some pivotal moments like obtaining outside financing and lines of credit, implementing ERP or accounting system upgrades, evaluating expansions (new location, adding service line, hiring), shutting down locations, and Board/investor reporting. As your fractional CFO, we provide: 1. Strategic financial planning and analysis 2. Cash flow forecasting and management 3. Financial reporting for investors and lenders 4. Business valuation and exit planning 5. Risk assessment and internal controls implementation

